Digital TV Research released a Global SVOD Forecast report yesterday morning and we’re still wrapping our heads around some of their projections about 2020. The three most jaw-dropping metrics in the report are as follows:
- By 2020, there will be 306 million SVOD homes globally. That’s a 90% increase from this year to 2020.
- Global SVOD revenue will surge to 26.7 billion by 2020. That’s more than double the SVOD revenue projected for this year.
- Lastly in 2020, there will be over 191 million non-Netflix SVOD homes, compared to almost 115 Netflix SVOD homes.
Why do these numbers matter? Well, to put the data point in perspective, the number of SVOD homes projected for 2020 is almost even to the current US population. That’s an astounding amount of subscribers. Therefore, if you’re a video publisher in 2020, we pray that you have some sort of streaming service. The opportunity is clear.