Which revenue model is best suited for your video content? Luckily for content creators, the answer is not as black and white as you may have thought. Hulu, which content-wise is not much different from Netflix, offers free content, content only accessible with a subscription and content with ad breaks. Whether it’s a temporary ad-free SVOD campaign, a discounted TVOD campaign or 10-day free trial, it’s up to the publisher to determine what is going to optimize their content the best. If that means they have to experiment with different revenue models, then so be it.
A publisher won’t know definitively which revenue model works best with their content until they’ve actually launched their VOD service. But, revenue models are not set in stone. A streaming service’s revenue model can be adjusted or changed entirely after its launch.
CBS’ announcement to premiere their new Star Trek on their TV network and then release all subsequent episodes on their All Access service has other major TV networks taking notice. However, it seems unlikely that other TV networks will adopt this release strategy until they’ve seen how effective it is. If this release strategy does become the norm for TV networks, what will we call this pay-TV/SVOD hybrid model?