On Monday, CBS announced its plans to release a brand-new Star Trek TV series in January 2017. The buzz-worthy component to this announcement is that the series will premiere on the CBS Television Network and all subsequent episodes will then be available exclusively in the US on CBS All Access, the network’s digital subscription VoD and live streaming service.
The series is the first original program that CBS has developed specifically for All Access and not the network. That said, how will this release strategy influence the rest of the Big Four and other TV networks in the digital VoD industry?
In the past, TV networks have made series premieres available online (either through their SVOD services or a third-party website), in advance of the television premiere, but the subsequent episodes continued to premiere on television.
As a means of boosting subscription numbers for digital VoD services, could this strategy become the norm for TV networks? When the Alex Kurtzman-produced series premieres on the CBS Television Network in 2017, we’ll likely have a better answer to this question.